The painkiller vs vitamin metaphor is not serving us, here’s why.

“So, are you making a painkiller or a vitamin?” I hear this question asked often in discussion, when people share their product or idea they’ve been working on. It’s become something of a Startup 101. Supposedly, your painkiller product provides relief to an immediate problem, while your vitamin gives you long-term benefits and could become part of your customers lives for…