Purposeful business in a chaotic world

Milosz Falinski
6 min readFeb 9, 2022
Photo by Christina Morillo from Pexels

With the rise of purpose-driven, ethical, impact-focused businesses in the last few years, it is becoming clear that we are entering a new era. More and more businesses look seriously at the future, as it’s becoming clear that climate change will have unprecedented economical consequences to us all.

Over the last 50 years, the world of business has been undergoing a continuous shift. In the 1980s industry leaders focused on maximising shareholder value, with the rise of the global corporations & financial projects. In the 2000s, with the technological revolution, the leaders started focusing on consumer value. And today, with companies like Apple, Ikea, Unilever and many others, committing to being carbon neutral by 2030, we are seriously starting to look towards the future and recognising our co-dependence.

The time of global transformation

The industrial revolution continues as countries such as India, China, Nigeria and Indonesia, accounting for almost half of the world’s population, transition out of poverty to prosperity. They will put further demand on the unsustainable power and manufacture industries. To address climate change, we…

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Milosz Falinski

Milosz Falinski — founder at Lumi.design. Leads Product-market fit sprints for fast-moving founders. Strategic designer.