Purposeful business in a chaotic world

Milosz Falinski
6 min readFeb 9, 2022
Photo by Christina Morillo from Pexels

With the rise of purpose-driven, ethical, impact-focused businesses in the last few years, it is becoming clear that we are entering a new era. More and more businesses look seriously at the future, as it’s becoming clear that climate change will have unprecedented economical consequences to us all.

Over the last 50 years, the world of business has been undergoing a continuous shift. In the 1980s industry leaders focused on maximising shareholder value, with the rise of the global corporations & financial projects. In the 2000s, with the technological revolution, the leaders started focusing on consumer value. And today, with companies like Apple, Ikea, Unilever and many others, committing to being carbon neutral by 2030, we are seriously starting to look towards the future and recognising our co-dependence.

The time of global transformation

The industrial revolution continues as countries such as India, China, Nigeria and Indonesia, accounting for almost half of the world’s population, transition out of poverty to prosperity. They will put further demand on the unsustainable power and manufacture industries. To address climate change, we need to get to net zero. That includes those countries that most certainly will follow the cheaper, but unsustainable path to prosperity.

Business and innovation are a key part of this equation. The best environment in the world for fostering innovative new ideas is currently in the most developed countries, where education, research and investment are already functioning well. It’s down to us to chart the path beyond, towards sustainability and make it accessible and affordable to all.

And it’s here where the purpose-driven business comes in. A business that is not just motivated by short-term profits for stakeholders, but also by long-term benefits for its employees, customers and the planet. Just like Silicon Valley 20 years ago, and Wall Street 40 years ago, we are now charting a path to how such business might operate and be prosperous.

Milosz Falinski

Milosz Falinski — founder at Lumi.design. Leads Product-market fit sprints for fast-moving founders. Strategic designer.