Product value in the era of purpose

Most businesses still measure value they deliver by profit. Does the concept of value need to evolve with the onset of purpose-driven business and attention economy?

Image by Milosz Falinski © Lumi Design

In most businesses today, the value the company delivers to their customers is still measured by profit. If the profits are good, they are doing well. If the profits are low, they are not. It’s a simple game, easy to understand and scale…