On shipping excellence

Working with my clients, I am constantly reminded that shipping excellence is really really hard. The journey from idea to shipping something truly special is long and winding.

Illustration by Milosz Falinski © Lumi Design

Note: I’m not quite sure how to categorise this post, nor what to call it. It touches on something very important and central to my work — how to recognise and groom those bits of our work that have potential. When to stick with it, when to shift…